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Product update: Helping tutors connect with families after trial classes

At Dojo Tutor, we know that a strong connection between families and tutors is key to a child’s learning journey. That’s why we send follow-up emails after trial tutoring sessions, designed to feel like they’re coming directly from the tutor the family met.

Why this works

Higher engagement, better results 📈

Families are far more likely to open and respond to emails from someone they know rather than a general company message. Our data shows that these personalized emails drive 25% more subscriptions compared to emails from Dojo Tutor alone. When families feel a personal connection with their child’s tutor, they’re more likely to continue lessons.

Tutors don’t have to worry about marketing 💡

We know tutors are focused on teaching, not writing emails. By handling outreach on their behalf, we ensure families get friendly, well-timed follow-ups without tutors needing to send them manually. This way, tutors can spend more time doing what they love, helping kids grow!

We always get tutors’ consent ✅

Before sending emails in a tutor’s name, we ask for consent through a simple one-question survey. If a tutor doesn’t want to participate, families will receive a more general follow-up from Dojo Tutor instead.

A seamless experience for families 🏡

Many families intend to sign up after a great first session but simply forget. These reminder emails help busy parents take the next step easily, ensuring that kids don’t miss out on the continued support they need.

What do the emails look like?

The emails tutors opt into will always feel warm, personal, and encouraging. While the exact wording may change seasonally, the message stays the same: helping families see the value of continued tutoring and making it easy to book their next class.

Examples:

Frequently asked questions

Q: How does this work?

  • Tutors opt in via a quick survey.
  • Families receive a friendly email after their trial session, signed by the tutor they met.
  • If a tutor opts out, families still receive a follow-up, but from Dojo Tutor instead.

Q: What name will be used in the email sign off?

A: We will use the name you set as your display name in your profile. 

Q: What if I don't want these emails sent on my behalf?

A: No problem! Tutors who don’t opt in won’t have these emails sent with their name. Instead, families will receive a follow-up email from Dojo Tutor.

Q: What if a tutor changes their mind later?
A: You can update their preferences at any time by reaching out to tutoring-support@classdojo.com.

 

More questions? Email our team at: tutoring-support@classdojo.com

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